Twitter is considered a microblogging and social networking service on which users post and interact with messages known as “tweets.” It is predominately a text-based conversation with the world in 280 characters or less, so basically small blog posts to pass on information, stories, and other text-bites. “Retweets” allow users to share tweets by others with their followers and others. Instead of joining a community, like FaceBook, people “follow” an account to see what else the person or company has to say. As a result, users have little control over who sees the content once it is posted.
Why is Twitter Important?
For marketing purposes, Twitter is most useful in “driving” audiences toward content that might be of interest to them on other platforms, like Facebook, web sites, blogs, etc. A “tweet” might start as a text message but the purpose is to link to another online platform.
How Do We Use It to Benefit You?
Twitter trends are constantly evolving and it can be quite a task for a business to stay ahead of the game. We can stay engaged as your Twitter voice, identify ways to capitalize on trends, and generate organic and adword based results from your account.