Marketing automation refers to software developed to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, lead nurturing, and even entire ad campaigns. The technology of marketing automation makes these tasks easier. Automation allows marketers to easily scale their processes and campaigns so they can reach more people, with less effort. Other important features of marketing-automation: Behavior-based emails, campaign tracking, dynamic landing pages, CRM & Sales Automation, Dynamic Form Builder, and Reporting and Analytics.
Why is it important?
Marketing automation not only increases efficiency but can provide a more personalized experience for the customers. Marketing messages can be communicated to customers based on behavior, preferences, and purchase history. Marketers can track every interaction and score the engagement in order to create a more personalized and targeted messaging effort. Personalization frequently builds customer loyalty and trust, making them more likely to buy from the company again.
How do we use Marketing Automation to benefit you?
We know you are not supposed to answer a question with a question but… We used to hear these questions all of the time:
- Where is my business coming from?
- How can my sales team track their leads?
- How can we successfully segment our client email lists and send personalized emails?
- How do we nurture prospects without killing our sales team?
- How long do important visitors spend on our site and what pages do they visit?
- What is my ROAS (return on ad spend)?
Most of our Marketing Automation clients think of it as their secret weapon, part of their sales and marketing arsenal. It ain’t bragging if it’s true. When you have a great website, integrated with marketing automation and an experienced team like ours, you will know where business is coming from online. Your prospects and clients can be email serenaded consistently, your sales team will be informed and excited about what’s next, and you will have the data you need to make better decisions. And did we mention the amazing team you will be working with to make it happen? Hint, hint: “their logo is at the top of the page.” They are part of why this is a BIG deal, too.