What is Email Marketing?

Email marketing involves using email to send advertisements, request business, or solicit sales or donations to individuals or large groups of people.

Why is Email Marketing important?

Email as a marketing channel offers many distinct advantages. Email has been found to be one of the most cost-effective tools available in terms of ROI. Email is a popular marketing tool for businesses because it forces the user to take some kind of action; an email will sit in the inbox until it is read, deleted, or archived. Email is more versatile than other channels because not only are you able to send text and images but you can also include attachments and links to relevant content. Email can also support eye-catching visual imagery such as videos, images, GIFs, and infographics.

Email is a perfect way to interact with your customer base. Your email list can be utilized for advertising events and information or as a way to deliver special offers and awards to your members.

How do we use Email Marketing to benefit you?

Email is a great way to reach and reward your customers. We craft messages with offers that engage your customer base, and use data and analysis to see who is opening your emails, when they are opening them and what interests them.

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