What is a Chief Marketing Officer?
A chief marketing officer (CMO), is a corporate executive responsible for marketing and branding activities in a company. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service.
Why is having a Chief Marketing Officer Important?
For growing companies it is important that all areas of marketing are in tune with company brand, voice, image, and values. Having a cohesive and unified approach to all aspects of marketing leads to customer loyalty, brand recognition, and ultimately company growth.
How can we benefit you as your Virtual Chief Marketing Officer?
Some organizations don’t keep a strategist who is looking at marketing opportunities and challenges from a high level on staff. Many internal marketers can get bogged down in day to day details managing campaigns and communications, and crunching data and often miss strategic opportunities. As your resource-heavy Virtual CMO, we help your team stay focused on the day-to-day marketing details while providing strategic insight, filling in the gaps with our wide variety of skillsets.back to Marketing