What is a Brand Audit?
A brand audit is an evaluation of a company’s brand position in the marketplace. The audit typically looks at three areas: internal branding (company values, mission, and culture,) external branding (logo, advertising/marketing materials, website, social media presence, etc.,) and customer experience (sales process, customer support, and service policies.)
Why is a Brand Audit important?
In an ever changing world, and especially given the latest trends and fads in marketing/branding, a business needs to keep up and stay relevant. A brand audit helps a company look at its image and audience from every angle. By identifying their strengths and weaknesses in the current marketplace, a company can create new opportunities for improvement and determine how to sharpen its image so it can stand out among its competitors.
How do we use a Brand Audit to benefit you?
Our Brand Auditing process is a proven system, developed over years in the marketing world. We get to know your brand inside and out: your mission, values, goals and everything that makes your brand YOUR brand. We can identify key differentiators and build marketing messaging around those strengths, and develop a digital marketing roadmap that sets your brand up for its next stage of growth.back to Marketing