A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period. It’s important to understand the difference between traditional marketing plans and digital, or web-based, marketing plans in terms of goals, strategies, and tactics. By understanding the differences, a company is better able to adapt to a digital marketing approach and conduct a successful online marketing plan.
Why are they important?
Concise and data-backed marketing plans are important because, in the digital landscape, the customer is harder to identify, track and communicate with. It can be particularly difficult to reach them directly and to observe their behavior (i.e.; where they spend their time as customers.) A good plan defines the specific strategies and tactics to get a company’s products and services in front of the right people, at the right time, in the right format, and on the right media platforms. In other words, developing a high quality online marketing plan leads you directly to the customers you want to reach and around the world.
How do we use Marketing Plans to benefit you?
At Design the Planet, we have a lot of tools at our disposal. We are able to craft your marketing plan across every digital avenue. From website development, to social media, to ads and videos, we can construct a multi-faceted roadmap to growth. A cohesive plan that identifies your customer and the channels and methods through which they communicate, and that speaks to your customer in a voice that represents your values is the key to a successful online presence for your brand. Design the Planet can build you that key!back to Marketing