What is Email Marketing?

Email marketing involves using email to send advertisements, request business, or solicit sales or donations to individuals or large groups of people. Developing a comprehensive list of email addresses allows companies to reach out directly to favored customers and clients. Many great companies offer email marketing technology services that are easy to use and inexpensive.

email marketing ActiveCampaign email marketing hubspot

email marketing mailchimp

Why is it important?

Email as a marketing channel offers many distinct advantages. It is one of the most cost-effective tools available in terms of ROI. It is a popular marketing tool for businesses because it forces the user to take some kind of action; an email will sit in the inbox until it is read, deleted, or archived. As a media communication channel, email is more versatile than others because not only are you able to send text and images but you can also include attachments and links to relevant content. Email can also support eye-catching visual imagery such as videos, images, GIFs, and infographics.

Email is a perfect way to interact with your customer base. Your email list is useful for advertising events and information or as a way to deliver special offers and awards to your members.

How do we use Email Marketing to benefit you?

Email is a great way to reach and reward your customers. While the technology is simple enough, creating compelling content for the messages is more complicated. Design the Planet is a veteran of many such campaigns.  We craft messages with offers that engage your customer base, and use data and analysis to see who is opening your emails, when they are opening them and what interests them.

back to Marketing