A Chief Marketing Officer (CMO) is a corporate executive responsible for marketing and branding activities in a company. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service.
Why is having a Chief Marketing Officer important?
Success in communicating your products and services to the public requires having a cohesive and unified approach to all aspects of marketing. This includes generating leads, customer loyalty, brand recognition, and ultimately company growth.
For growing companies, it is especially important that all areas of marketing are in tune with company brand, voice, image, and values. For these companies, they need someone in charge of all marketing communications, such as advertising and public relations.
Eight Common Traits of Successful Chief Marketing Officers
How can we benefit you as your Virtual CMO?
Some organizations don’t keep a strategist who is looking at marketing opportunities and challenges from a high level on staff. Many internal marketers can get bogged down in day to day details managing campaigns and communications, and crunching data so often miss strategic opportunities. Let Design the Planet be your CMO. As your resource-heavy Virtual CMO, we help your team stay focused on the day-to-day marketing details while providing strategic insight. We can filling in the gaps with our wide variety of skill sets.
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