Graphic design is the use of typography, photography, iconography, and illustration to create visual representations of ideas and messages. These visual representations can be as simple as a business logo, or as complex as page layouts on a website. The website design process must plan and implement the user experience (UX) using visual and textual content as it relates to specific ideas and messages a company wants to communicate about its products or services.

Why is Graphic Design important?

It is a powerful means of creating brand identity, which is the relationship between a business or organization and its audience. Graphic designers develop the visual elements of brand identity that act as the face of a brand and communicates those intangible qualities through images, shapes and color.

A great example of graphic design is a company logo like this:

Billy Heroman's logo

Sample of a logo created using graphic design


Or a website design:

River Road Coffees website page sample

How do we use design and graphics to benefit you?

At Design the Planet, design is the most important language we speak. Good design is at the center of every website, print project, ad, email, video, logo, and brand identity we produce.  We use great design to tell your story, guide customer attention, and develop your brand identity.

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