What is it?
Twitter is considered a microblogging and social networking service on which users post and interact with messages known as “tweets.” Twitter is predominately a text-based conversation with the world in 280 characters or less. Users have little control over who sees the content after it is posted. Instead of joining a community, people “follow” an account to see what else they have to say.
Why is it Important?
For marketing purposes, Twitter is most useful in “driving” audiences toward content that might be of interest to them on other platforms, like Facebook, web sites, blogs, etc. A “tweet” might start as a text message but the purpose is to link to another online platform.
How Do We Use It to Benefit You?
Twitter trends are constantly evolving and it can be quite a task for a business to stay ahead of the game. We can stay engaged as your Twitter voice, identify ways to capitalize on trends, and generate organic and ad based results from your account.