What is it?
Marketing using social media is so much more than posting tweets and liking photos. Reaching an audience through social media requires a sound strategy, a blueprint of how to maximize engagement and interactions across social media platforms to achieve a company’s objectives. The objectives can include generating new leads, raising brand awareness, and creating viral effects (get existing customers to help get more new customers, ideally for free.)
Developing a successful social media strategy requires answering four questions. What are the company goals? Aims, propose, and desired outcome. What is the target audience? Description, interests, media preferences, content preferences, etc. What value can the products and services provide? Audience needs, desires, problems, requirements. Where does the target audience tend to “hang out?” Social media platforms include Facebook, LinkedIn, Pinterest, Twitter, LinkedIn, Instagram, Tic Toc, etc.
Why is it Important?
A social media strategy enables a business to build relationships with customers, not just sell specific products and services. Social media offers tools and methods to facilitate conversations between stakeholders, share information, and collaborate, but more importantly, social media builds strong relationships that are necessary for a successful branding online these days.
How Do We Use It to Benefit You?
Social Media Strategy is not about smoke-and-mirrors and selling to your brand community. Mostly it is about having a few goals and then making a plan to have an honest conversation with your current and prospective clientes. But why have a strategy? We have found that without a strategy and goals, social media channels can get “off brand” or “off topic” or just plan-old run out of things they want to say. We always have a lot to say and can be your voice on social media!