What is SEM?

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results, primarily through paid advertising. These are ads that appear alongside search results in services like Google or Bing. The ads, often known by the term “pay-per-click ads,” come in a variety of shapes and sizes. Some are small, text-based ads, whereas others are larger visual advertisements that allow consumers to immediately see important information, such as price and reviews.

Why is SEM Important?

Unlike other ad mediums, SEM offers advertisers the opportunity to put ads in front of online consumers as they actively search for certain products and services, and at the moment they are ready to make the purchase. SEM starts with comprehensive keyword management strategy: identify keywords that are relevant to the business and that prospective customers are likely to use when searching for the products and services.

How Do We Use SEM to Benefit You?

At Design the Planet, we know how to make the most of your advertising dollar when it comes to Search Engine Marketing. Identifying your target audience, writing for that target audience, and making the right key word decisions when purchasing ads are our key steps. We are also able to analyze and track your ad dollar, clicks, and the over success of your SEM to make sure that each ad is more successful than the previous.

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