In my college days, I took a few weekend trips to a fun little beach town called Tybee Island. My long treks a across the sand would often lead me to this sight:
And without fail, I said, “Huh…….I’m kinda hungry.”
And proceeded to solve this problem with hush puppies at this fine establishment.
To date this is one of the more memorable food advertising experiences I’ve had. A quick, clear, punch to the gut. And sometimes, that’s all it takes.
When running a campaign, consider the value of concise statements. The viewer will only delve in further when promised with some sort of benefit: start them off with intrigue, but access them quickly, as there’s always something else to move on to.
Gives us a shout out and we can help craft your next simple and spot-on message!