Everyone notices prominent billboard displays while they are driving or walking- however, your eye is attracted to some more than others, and I am here to tell you why. Billboards are the best way to reach a large number of people and they are placed in a way that captures your attention. While billboards offer a huge printing area, they are difficult to design. Here are some tips to get the most out of your billboard:
Use less verbiage. You want your message to be read quickly in passing. Lengthy billboard ads can hinder your message because your audience is passing by so quickly that they may get a limited message, or even a completely wrong one. A short slogan or catchphrase works best on billboards.
Choose simple design elements. Take care when selecting artwork for your billboard. Large images or logos can be overwhelming to the viewer. It can also be misconceived because it is a very quick view. If your billboard becomes busy in design, it will likely get overlooked, so keep it simple.
Pictures speak louder. Pictures really are worth a thousand words. Pictures can more than make up for lack of verbiage on a billboard, and often supply a stronger impression. Pictures can convey a message perfectly, and are best for a quick view.
Use objects varying in size. Different sized objects in an ad create dimension and pull the viewer in. Your ad will get noticed more often, even from a long distance.
No matter what it is you are advertising, your message should always be simple and clear.