6/10
When Ascension Parish, a Louisiana parish made up of the towns of Gonzales, Donaldsonville, and Sorrento, approached us to help with their rebranding efforts, we were excited to work with such a culturally and historically rich brand. The parish is a literal gumbo of all the cultures unique to South Louisiana, and they boast […]
2/3
Facebook has ONE BILLION monthly active users as of October 2012 (source). Yes that’s right ONE BILLION. 600 million monthly active users used Facebook mobile products in September 2012. Imagine being able to reach that many people. That’s a bit far fetched, but targeting the local demographic is more reasonable. Restaurants and bars have a […]
12/10
Hello again, my dear little social media mavens! I hope my past few blogs have inspired you to create a thorough plan for your social media strategy, and that you have been tirelessly Tweeting and Facebooking away—maybe you’ve even launched your own social media campaign! I feel as though I’ve been so focused on helping […]
11/14
Hello again, dear readers! Last time that we caught up, I was giving y’all the rundown on my foray into a major social media campaign, and the actions I was taking to ensure that I was thoroughly covering all of my social media bases. I’m happy to report that things are going well, and we […]
10/10
As the self-proclaimed social media maven around these parts, the majority of my blog posts espouse tips and tricks for upping your social media game, engaging your audience, and setting yourself apart from the rest. That is all well and good, and very useful advice (if I do say so myself.) However, I think I […]
9/27
You have the vision and the passion, but lack the necessary experience and know-how to get your concept off of the ground. Now what? 1. Deliver a truly unique brand experience. Before you move towards launching your concept, be sure you have taken the time to flesh out every aspect of your brand, and most […]
6/26
You may have asked yourself “What are those funny little black boxes on magazine ads, billboards, and store displays?” They’re called QR Codes. QR Codes are similar to the barcodes used on product packaging, but they can contain a lot more data, enough for web links and even your personal contact info. Smartphone users can […]
5/11
Before any design project is started at Design the Planet—we do our research. We immerse ourselves into existing brands, click through competitor websites, and research related industries’ content and navigation to make sure we have a solid understanding of design, navigation, content and functionality. Research is essential in keeping the design on pace, language on […]
3/20
Google Analytics is a free tool offered by Google that is used on some of the worlds largest websites (including Google, Twitter, MySpace). Google Analytics generates reports with statistics about your website’s visitors. We use this tool to learn about our client’s visitors, and use these stats to help make our client’s websites more effective […]
