Is Your Powerpoint Presentation Out of Touch
While working on strategically important PowerPoints for a client, I was struck by the thought of how many PowerPoints and other “compelling” presentations are designed and delivered without much creative thought and are out of touch with the audience. I considered all the presenters around the world who are getting up in front of their […]
Size Matters… no matter what they say!
Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… We know company size can be measured in a number of ways: employees, gross revenue annually, physical plant or equipment, etc. Competition for business has been getting aggressive lately, since more companies are dealing with competitors […]
The Speed of Website Rant
I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for the user. This is even more true for the technology driving business websites. We know… We’re developing between 3-6 websites at any one time, while maintaining 40 or so more […]
Bite Size Marketing Tips You Can Eat With a Spoon : Social Media (Part 1)
1. Research and plan the timing of your post. It doesn’t matter what social media platform you are using, you should post when more users are online and actively checking their feeds. Here’s two Great Examples: Facebook: according to FB stats, most people check Facebook in the 7:30pm-9pm range (however, there is a notable increase […]
Newsletters: the Brand-marketing tool that lingers!
The current marketing environment is challenging to say the least. You could say, “old school marketers” kinda had it easy. All they had to do was recommend the right mix of marketing channels (which only consisted of about 5 for most companies), sell decision makers on the budget, develop the creative, and then track the […]
The 3 Big B2B Marketing Mistakes, and how not to make them
And no … Having your CEO’s name on the Ashley Madison list is not one of them. Over the last 17 years, we’ve worked with plenty B-to-B companies on their marketing planning and implementation. B-to-B companies have always been our specialty, and even though there are many categories we no longer serve, we really enjoy […]