1/11
Simplicity, authenticity, naturalness and earnestness… How can small B2B organizations thrive in a culture that favors mass-production? Have you heard about the “post-cool” movement? It’s been around for a while, but you wouldn’t know it because mega-corps have been buying it up almost as quickly as companies can come online to serve it. The “post-cool” […]
6/27
If you’ve been following the changes taking place in B2B (business-to-business) marketing, then you’ve been reading and hearing all about how online content is king. All this hub-bub should have you very concerned about who’s handling your content marketing efforts such as writing content for your website (which now needs constant refreshing to maintain its […]
4/18
It’s time to take an objective look at little things that can hold you back big time as you move your brand forward. Read more to see you're doing things that might hurt your brand.
1/24
You wouldn’t die without leaving some kind of insurance plan for your family. But what happens if your website suddenly dies? Read true website death horror stories.
12/12
If you are responsible for your company's website, SEO, or pay-per-click advertising, then you will want to read this post. It's time to learn how to stalk your website visitors!!
8/17
While working on strategically important PowerPoints for a client, I was struck by the thought of how many PowerPoints and other “compelling” presentations are designed and delivered without much creative thought and are out of touch with the audience. I considered all the presenters around the world who are getting up in front of their […]
7/21
Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… We know company size can be measured in a number of ways: employees, gross revenue annually, physical plant or equipment, etc. Competition for business has been getting aggressive lately, since more companies are dealing with competitors […]
6/9
I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for the user. This is even more true for the technology driving business websites. We know… We’re developing between 3-6 websites at any one time, while maintaining 40 or so more […]
5/19
1. Research and plan the timing of your post. It doesn’t matter what social media platform you are using, you should post when more users are online and actively checking their feeds. Here’s two Great Examples: Facebook: according to FB stats, most people check Facebook in the 7:30pm-9pm range (however, there is a notable increase […]
