4/16
Think your business has what it takes to make it as a successful franchise? Not so fast! First, make sure that you have thoroughly covered all of the items on this list: · You need a good business concept. Essentially, your franchise concept needs to be unique, interesting, and possess long-term potential. Your concept needs to […]
4/10
Here at Design the Planet, we do not advocate littering in any form; however, your trash has potential as being your own brand ambassador! Think about what a packaging-driven world we live in: from the tags on our clothes to the bags we carry our goods in down to the napkins we toss on our […]
3/25
Recently, I listened to a webinar that reviewed a 2013 QSR Performance Study which profiled and compared the speed, accuracy, quality, and consistency (cleanliness, speaker sound, etc.) of five drive-through QSRs. The judges visited over 1,000 fast food locations for the purpose of the project – talk about a lot of chicken tenders and burgers! […]
3/12
The tagline at Design the Planet is DREAM. BRAND. EVOLVE. and no matter what your personal business model is, we have found these three words to be a mantra for branding success. Whether you are a business start-up or an established company, moving to the next level – and there is always a next level […]
2/28
The most ironic thing about being brand marketers is how difficult it is for us to find the time to focus on our own business when our day-to-day job is developing successful brands for our core partners. However, we believe in the importance of leading by example, and we know that to work with the […]
1/30
As a brand marketing firm that caters to franchises and multi-locations, we place a very high value on differentiation and creating a unique brand culture that sets a company apart and consistently reflects their values and personality in everything that they do. This way of thinking is how we’ve come to realize that the “client” […]
1/13
Do you ever wonder what that “special sauce” is that sets the big guys like Chik Fil A and Panda Express apart from the rest and allows them to continue to grow, thrive, and prosper like no tomorrow? We do, too. In order to shed some light on what it takes to create today’s franchisable […]
12/31
It seems that over the course of the last 10-20 years or so, the word “client” has evolved from having a positive connotation to drawing a line in the sand between companies and the “clients” they are helping. Many of my current “client” relationships are GREAT, and with those individuals we have built a successful […]
12/23
Over the last decade or so, a franchising trend that has been on the receiving end of a great deal of hype is the “co-branding” concept, in which one or more independent brands unite to create a unique product or service. You see co-branding all the time and probably don’t even register it-for instance, that […]
