5/19
DTP Interns Share Their Story
Rocio & Steven, DTP's 2017 interns, share their story about what it was like to work in a real creative agency environment.
4/18
10 Ways to Damage Your Brand Without Even Trying
It’s time to take an objective look at little things that can hold you back big time as you move your brand forward. Read more to see you're doing things that might hurt your brand.
7/21
Size Matters… no matter what they say!
Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… We know company size can be measured in a number of ways: employees, gross revenue annually, physical plant or equipment, etc. Competition for business has been getting aggressive lately, since more companies are dealing with competitors […]
12/5
Branding Lessons, from the Kitchen to the Office
For me, the holidays bring many hours spent making magic in the kitchen. While making non-thanksgiving themed Indian food last week, I got to thinking about what an appropriate metaphor cooking is for business ideation. Many businesses, creative or otherwise, find themselves plagued by the proverbial “too many hands in the kitchen,” whether that be […]
10/27
Defining a Brand Ambassador
What is an ambassador of a brand? EVERYTHING! If that sounds a little dramatic for you, that’s okay. It was a purposeful and comprehensive answer – just as your brand should be. Let’s define “EVERYTHING” further with just a few examples of brand ambassadors: Employees: Uniforms and personal appearance, attitude, and knowledge of your products […]
10/20
Disruptive! Disrupted! What does it all mean? And…can I make it work for my company?
There’s some new marketing jargon in town: the term is “Disruptive,” and, although applied to other disciplines since 1995, today marketers and entrepreneurs are using it in phrases like: “Create Disruptive Advertising!” “Disrupt your market before you are disrupted!” “I want our next website to be Disruptive to the market.” When my prospects and clients started […]
8/5
10 Best Marketing Practices for Attracting the Illusive Millennial Consumer
Millennial consumers, enabled through mobile and social digital technologies, are redefining what a Brand must offer to attract them and win them as customers. Today’s consumer is actively searching for Brands that align product value with corporate values. The following TEN BEST BRAND PRACTICES are proven to engage today’s Millennial consumer on their issues of Brand […]
7/21
What about your Internal Brand
This month we would like to challenge you to work on your “INTERNAL BRAND” and see what a difference it can make. At Design the Planet we know that the health of our team is paramount and therefore one of our internal brand initiatives is to have a healthy team. Many companies understand the importance […]
5/2
Sales, Marketing, & Buyer Personas: The Trifecta of Optimal Brand Delivery
As a team member at Design the Planet, an award-winning brand marketing and design firm that specializes in building and improving franchise and multi-location brands, I help guide our clients through fleshing out their ideal buyer personas as an integral piece of the overall process of effectively connecting with their target audience. Building your buyer […]
