Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… We know company size can be measured in a number of […]

For me, the holidays bring many hours spent making magic in the kitchen. While making non-thanksgiving themed Indian food last week, I got to thinking about what an appropriate metaphor […]

What is an ambassador of a brand? EVERYTHING! If that sounds a little dramatic for you, that’s okay. It was a purposeful and comprehensive answer – just as your brand […]

There’s some new marketing jargon in town: the term is “Disruptive,” and, although applied to other disciplines since 1995, today marketers and entrepreneurs are using it in phrases like: “Create Disruptive […]

Is your tired and out of date brand sucking the life out of your business? Has your marketing stopped producing like it used to? Rebranding can re-energize your business and […]

Millennial consumers, enabled through mobile and social digital technologies, are redefining what a Brand must offer to attract them and win them as customers. Today’s consumer is actively searching for Brands […]

This month we would like to challenge you to work on your “INTERNAL BRAND” and see what a difference it can make. At Design the Planet we know that the […]

As a team member at Design the Planet, an award-winning brand marketing and design firm that specializes in building and improving franchise and multi-location brands, I help guide our clients […]

Think your business has what it takes to make it as a successful franchise? Not so fast! First, make sure that you have thoroughly covered all of the items on […]