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12/28

Buy a Restaurant or Bar Concept – or Make Your OWN?

Some Things to Know Consider… I came across the story of Ruth’s Chris Steakhouse the other day – it speaks of humble beginnings, Ruth’s desire to do “something” to put her kids through college, mortgaging her home, all to buy a business – Chris Steakhouse. http://www.myneworleans.com/New-Orleans-Magazine/October-2011/The-Empire-of-Sizzzzzzzle/ We work with both kinds of Restaurant & Bar […]

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9/27

How Inconsistent Service Happens and Business Suffers

Do all of your employees “get” what your company is about? Do they understand the “promise of the culture”? Are they trained to share the desired brand “experience” with each and every customer? When some restaurant or bar concepts are born, the vision of what the company represents and how it should operate exists within […]

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9/8

Don’t Pour Money in a Hole! Save Your Marketing Dollars

If you’re establishment(s) offer food and beverage for sale, and you do it well, then you shouldn’t have to pump loads of money into an ongoing aggressive marketing campaign year round. if you do need constant marketing then you are probably pouring money in a hole. You are doing something wrong. Marketing a new concept […]

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9/8

Double Check

Double Check all Items that are printed for your establishment – Signs, Business Cards, Billboards, Menus, Napkins, Purchase Orders, Job Offers, etc. Or if you aren’t a person to manage the details have someone else take a second look and Double Check. Having a small text error probably isn’t a big deal – UNTIL – […]

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2/26

Two Kinds of Marketing!

Marketing is a big blanket term. To get your footing – here is the definition of Marketing: Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is […]

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2/26

Why Advertise? Or Do I need to Advertise?

Lets be clear – If you want to be successful, you need to advertise! Of course, the difficulty comes in deciding how to advertise and how much to advertise, but I’ll get to that later. Why Advertise? No matter what kind of business you are in, you should be advertising in some way to reach out to […]

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