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11/24

It’s All About the Relationships

We talk many times in branding and networking that it is more about the relationship than service, quality, delivery and even price. All those pieces make up the larger picture, the relationship. Clients and customers that have a relationship with your brand and not a transaction with your company will pay more, wait longer, put […]

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10/27

During Tough Times, Brand Community Matters

By: Robert Folse, Executive Dir. of Brand Marketing Wow! Can the economic news out there get any more depressing? The bad news has become so oppressive and so prevailing that even businesses that are somewhat shielded from the macro-economic landscape have become concerned for their well-being in the near future. So, what is a hardworking […]

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