12/2

26 Memorable Branding Taglines & Slogans

Some slogans are strategic and hard-hitting – every single word is there for a reason, – and some slogans are catchy phrases that roll off the tongue and are memorable for just that reason. But in our opinion, the best tag lines are there to induce a chuckle or outright belly-laugh. Here are 22 industry-specific […]

10/31

Why Less Is More.

Ever been to a restaurant with a 10-page menu? There are lots of choices, but when you finally figure out what you want, your palate is so confused that your taste buds can only react with a big “meh?” Yeah, we’ve all been there. If you want a great steak, go to a steak house. […]

12/30

Why your marketing plan Sucks!

Many business owners have embraced the adage: “I know 50% of my marketing/advertising budget is working, and 50% of my marketing money I’m just throwing away…I just don’t know which 50%.” These business owners feel like they are bleeding, and in some ways they are. They are not only wasting precious financial resources, they are wasting their valuable time vetting, planning […]

9/4

TOP 7 – Attributes of a Great Franchisee (to-be)

Why should a person focused on franchise brands and marketing write this blog? 1) We don’t want to keep this a secret. And, 2) Nothing can effect your brand perception as much as a really great franchisee …OR, a very bad one. Every Franchisor is constantly on the lookout for the next Great Franchisee. They may […]

8/4

Choosing the RIGHT Franchisees

This week I participated in our regional Franchise Forum of which I am one of the founding members,  and the topic of discussion was choosing “The Right Franchisee”. As you can imagine, this topic was a hot one. Participants included 600+ unit systems like Smoothie King, as well as younger franchises like KidCam and The File Depot,  along with franchise […]

10/30

Starbucks Brand Review – Gratis

In the interest of full disclosure: I do “like” Starbucks coffee, and I own Starbucks stock. After a recent trip to the Czech Republic and Germany, I was finally able to see and review how the Starbucks brand is performing in other countries and compare it with my US experience. While I have experienced the […]

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