You may have heard the terms RGB, CMYK and/or PMS in relation to color, but you may not know what each acronym stands for or why they matter. Consider this your introduction to the exciting world of RGB, CMYK and PMS (Pantone Matching System). If you want your artwork to look the way it was intended to, it is imperative that you understand each of these color profiles, the difference between them and when to use them. The first step is understanding the three color modes that are used universally on a daily basis: RGB — Red, Green, Blue. RGB… Read more »
As The Planet Turns
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The most ironic thing about being brand marketers is how difficult it is for us to find the time to focus on our own business when our day-to-day job is developing successful brands for our core partners. However, we believe in the importance of leading by example, and we know that to work with the best, we have to be at our best. In order to ensure that we are always at the tip-top of our branding game, we work a little bit extra so that we can carve out “us” time- an annual team retreat each year to get… Read more »
As a brand marketing firm that caters to franchises and multi-locations, we place a very high value on differentiation and creating a unique brand culture that sets a company apart and consistently reflects their values and personality in everything that they do. This way of thinking is how we’ve come to realize that the “client” label just isn’t a fit for what we do and who we serve-we find it to be an outdated cliché that can often serve to separate us from the “clients” that we are helping (see more about this concept in our post from a… Read more »
Do you ever wonder what that “special sauce” is that sets the big guys like Chik Fil A and Panda Express apart from the rest and allows them to continue to grow, thrive, and prosper like no tomorrow? We do, too. In order to shed some light on what it takes to create today’s franchisable brand that keeps going and going, we had a look at the Top 10 Franchises of 2014. These businesses are just gaining momentum on their path towards major success, and are a great indicator of how to start off strong in order to make… Read more »
It seems that over the course of the last 10-20 years or so, the word “client” has evolved from having a positive connotation to drawing a line in the sand between companies and the “clients” they are helping. Many of my current “client” relationships are GREAT, and with those individuals we have built a successful creative/innovative partnership that stands the test of time. However, in the mind of some clients, there seems to be an idea of “us” (the paid pros) and “them” (the client). It permeates and discourages the honesty and trust needed to build an AMAZING relationship; it’s almost… Read more »
Over the last decade or so, a franchising trend that has been on the receiving end of a great deal of hype is the “co-branding” concept, in which one or more independent brands unite to create a unique product or service. You see co-branding all the time and probably don’t even register it-for instance, that Subway located conveniently inside the gas station for you to grab a quick sandwich on your roadtrip? That’s the beauty and convenience of co-branding. The concept of co-branding was once hailed by the holding company that owns and operates Taco Bell, KFC, and Pizza Hut… Read more »
As social media and mobile apps continue to play an ever-increasing role of importance in the world of marketing brands, marketing has begun to shift and evolve at a rate that is more challenging to keep up with. The constant innovation of web and mobile technology has left some marketers scrambling to keep up and stay on top of the trends, resulting in less clarity in their overall message. One way that you can be sure that you’re making the most of your marketing strategy is to employ integration throughout all appropriate channels whenever possible. Here are a few examples… Read more »
Ever since photography has been around, it has been utilized as a key component of advertising. Look back at early advertising and you will most likely see an image that became a staple for that company. Illustrations were used early on, but photographic images capture an emotion. Photography has an emotional component to it, so select images that make you pause – not for shock value necessarily, but because they connect to your theme or story. If you see a picture of a happy kid on a cereal, you want that cereal to make you happy in turn. I think… Read more »
Loyalty cards are a great asset to your business (I know – I’ve garnered a ton) but there’s always a way you can offer your customer more. Loyalty cards get lost among all other paper pretty easily; some stores keep cards on file for their guests. You can step it up: give them a plastic, credit card style card; the shape and where it goes in your customer’s wallet says “money.” Want to step it up again? Add a mobile platform: Pinkberry, Best Buy, Jamba Juice and others have done this with great success. These platforms also allow users to… Read more »
Earlier this week, I had the pleasure of taking part in a social media webinar hosted by Guy Kawasaki, who is known for being a social media guru because of his outrageous amount of followers on various platforms, which total over 7.5 million overall. He once served as Apple’s Chief Evangelist, and is currently the advisor to the Motorola Business Unit at Google. This Guy (double entendre intended) obviously knows his stuff, but he had a very refreshing outlook media in that he flat-out disagreed with the majority of social media experts on some central issues. For instance, he expressed… Read more »