I walked in the living room last night and my wife was watching the Victoria’s Secret Fashion Show on TV. In true Victoria’s Secret fashion, the models were gorgeous, the background was beautiful and the production was perfect, but one thing stood out to me very quickly and continued throughout the program, they were not [...]
Tag Archives: relationship
Your Relationship with Your Toothpaste
November 28, 2008 – 8:13 am
Many times when I talk to an audience about branding, I tell them they have a relationship with their toothpaste. After getting a few chuckles, I proceed to convince them about this metaphor and about brand loyalty.
Every time you go to the store, you make a conscious effort of what you buy and in particular [...]
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