If you drive around New Orleans, you have probably noticed a billboard for Oschner’s new ER website section included estimated waiting times – http://www.ochsner.org/now. Some of the billboards are strategically placed near competitors like on the elevated West Bank Expressway near West Jeff Hospital.
In my eyes as a consumer and a marketer, this is a [...]
Tag Archives: marketing
Wasted Marketing & App
July 13, 2009 – 10:10 am
Selling the Brand, not the Product
December 5, 2008 – 10:08 am
I walked in the living room last night and my wife was watching the Victoria’s Secret Fashion Show on TV. In true Victoria’s Secret fashion, the models were gorgeous, the background was beautiful and the production was perfect, but one thing stood out to me very quickly and continued throughout the program, they were not [...]
Web Content Redoux
November 20, 2008 – 6:10 pm
It’s that time of year! The Holidays are quickly approaching, and businesses need to get their customers’ attention in the most efficient way. So, smart entrepreneurs are refreshing their web content!
PUSH THE REFRESH BUTTON!! Quick!! Do it before the “window” closes!
Really, you can’t miss the end-of-the-year update event. Why you ask? Because, right now your customers and clients [...]
The 3-Lettered Monster
May 15, 2008 – 9:24 pm
ABC – what does it mean? I don’t know. What about another one; MLO? Another clueless answer. CVS? Strike three
Why do companies name themselves three lettered acronyms? Maybe they do this to make graphic designers’ job harder or maybe it is to confuse consumers. Unless you have a brand that is a household name like [...]
What to do? Oh, what to do?
April 1, 2008 – 9:05 pm
We get asked all the time, “What one form of advertising should I do?” Our usual answer is, “More than one.” In many cases, any combination of multiple mediums of advertising will help expose your brand and bring customers through your doors. No single form of advertising will be a catchall way to reach your [...]
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