When you think security, what do you think of? I asked 5 people and 4 or 5 all said “Brinks”.
Guess what Brinks is doing? No, they’re not buying a stadium; they’re rebranding! I do not understand changing a powerful brand that has household name recognition. I flipped when I heard the Cingular brand was on [...]
Tag Archives: logo
Brand Security
November 3, 2009 – 9:55 am
New Section for New Orleans Logos
August 19, 2009 – 2:18 pm
We decided to add a new section to our blog about New Orleans Logos. Basically, we will share some of our favorite logos that we see around New Orleans and give a brief description of why we like them and why they work. Don’t worry, we won’t be plugging our own logos; we actually will [...]
A New Jack in the Box
March 10, 2009 – 3:42 pm
Jack in the Box, a national burger restaurant rarely found here in Louisiana, recently introduced their new logo by Duffy & Partners. (Old & new logos shown on the right).
The new logo is definitely an update from the old balloon letters of yesteryear to the slick almost Web 2.0. A recent article on BNET contrasted [...]
The 3-Lettered Monster
May 15, 2008 – 9:24 pm
ABC – what does it mean? I don’t know. What about another one; MLO? Another clueless answer. CVS? Strike three
Why do companies name themselves three lettered acronyms? Maybe they do this to make graphic designers’ job harder or maybe it is to confuse consumers. Unless you have a brand that is a household name like [...]
Make My Brand Bigger
May 8, 2008 – 9:20 pm
You know it’s easier to just rip off the band-aid with a quick swipe so I’ll start with a statement that may hurt a bit – you’re logo is not your brand and you do not build your brand by making you logo bigger.
Maybe you have heard of brand marketing and know the importance of developing [...]
I told you it is red!
March 12, 2008 – 9:02 pm
Just the other night, my wife was watching the recap of The Oscars? and the hosts were commenting on Katherine Hiegel’s fire engine red dress. The next day, the newspaper spotlighted Katherine Hiegel’s candy apple red dress. What! Which is it, fire engine red or candy apple red? Well, it’s both.
How is this atrocity possible? [...]
Keepin’ It Real
February 13, 2008 – 8:46 pm
Why a logo redesign? Simply, things change. Times change. Fashion changes. Hopefully, your business has changed. Are things really the same now as they were when your business opened its doors? Doubtful, even if you have only been in business for a year or two. Think about it, twenty years ago you didn’t have email. [...]
Why Change a Good Brand?
January 11, 2008 – 5:07 pm
Leading up to the re-brand of our company this year, several people told me that they liked the old identity and they loved the old web site, so why would I want to change something that was successful? I shared my reasons for updating the Design the Planet brand with them, and I’d like to [...]
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