Sometimes when we quote a logo redesign or identity package update people are surprised – surprised at what a great logo can cost. I can explain until I’m blue in the face why you need a professionally designed logo and why you should find a company you admire to develop one (and pay them a reasonable sum of money to create one), but somehow people still doubt what a great logo is worth. So, to make my point another way, I’ll explain what a BAD Logo will cost you.
Tag Archives: logo design
Going Back in Time
October 18, 2010 – 9:38 am
After the Gap fiasco a week ago, another company shows off their rebrand in the form of a logo design. DoubleTree has unveiled their new logo. I am fine with the new logo, I like the intertwined “D” and trees and the new brown look. According to the Brand Channel, the company said the new [...]
New Orleans Logos – Premium Parking
October 13, 2009 – 8:57 am
I know we promised not to spotlight our clients in the New Orleans Logos section of our website, but this is not a design client for us. We actually just recoded & cleaned up Premium Parking’s website and helped them with some web marketing so we think the logo still counts. Premium Parking’s logo reminds [...]
New Orleans Logos – Hubig’s Pies
September 18, 2009 – 11:38 am
Not many things bring me back to my youth in New Orleans as a Hubig’s pie. It is a simple pleasure that one has to indulge on a few times a year. Regardless of your favorite flavor (mine is banana), a Hubig’s pie is a timeless treat and a part of New Orleans’ culture. You [...]
New Orleans Logos – Tiptina’s
September 11, 2009 – 10:29 am
This is another legendary household name in New Orleans – Tiptina’s. Many locals just call it “Tips”. Tiptina’s is an Uptown New Orleans concert hall and music haven. I’m not sure where the banana comes from and the importance of it. A friend thinks the banana is a sign of luck or happiness. Regardless the [...]
New Orleans Logos – Audubon Institute
August 19, 2009 – 2:19 pm
Audubon Institute’s logo is one of my all-time favorite logos and I do not think the designer of the logo gets enough credit for it. (I’m not even sure who designed it.) This logo is one of the reasons I become a graphic designer. The logo captivates the spirit of the animals and the interaction [...]
New Section for New Orleans Logos
August 19, 2009 – 2:18 pm
We decided to add a new section to our blog about New Orleans Logos. Basically, we will share some of our favorite logos that we see around New Orleans and give a brief description of why we like them and why they work. Don’t worry, we won’t be plugging our own logos; we actually will [...]
The Political Brand Adds Another Logo
March 11, 2009 – 4:20 pm
One of the all-time great political brands, Barrack Obama, adds another logo to its belt. Whether or not you agree with Obama or his spending plans, the decision to show results and bring more transparency to the government is noble and timely. Spending billions of dollars is scary, but seeing progress helps stomach that large [...]
Client Input
February 27, 2009 – 9:22 am
I recently received an odd question from a client, “If you are the professional, why don’t you just give me a completed logo & website and tell me you’re done?” At first, I didn’t sense the sarcasm in his voice, but it brought up a great question. Our clients know their business and we know [...]
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