I recently found a great article on BNET.com that epitomizes building a brand community and how to cater to that community. The article entitled Five Branding Secrets of Lady Gaga & Apple, go through how the eccentric singer and the innovate computer company create their brands.
1) Cultivate a Fanatical Fan Base: Fans of either Lady [...]
Tag Archives: lady gaga
5 Branding Secrets of Apple & Lady Gaga
January 18, 2010 – 6:35 pm
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