ABC – what does it mean? I don’t know. What about another one; MLO? Another clueless answer. CVS? Strike three
Why do companies name themselves three lettered acronyms? Maybe they do this to make graphic designers’ job harder or maybe it is to confuse consumers. Unless you have a brand that is a household name like [...]
Tag Archives: identity
The 3-Lettered Monster
May 15, 2008 – 9:24 pm
Keepin’ It Real
February 13, 2008 – 8:46 pm
Why a logo redesign? Simply, things change. Times change. Fashion changes. Hopefully, your business has changed. Are things really the same now as they were when your business opened its doors? Doubtful, even if you have only been in business for a year or two. Think about it, twenty years ago you didn’t have email. [...]
Why Change a Good Brand?
January 11, 2008 – 5:07 pm
Leading up to the re-brand of our company this year, several people told me that they liked the old identity and they loved the old web site, so why would I want to change something that was successful? I shared my reasons for updating the Design the Planet brand with them, and I’d like to [...]
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