Louisiana Office Products (LAOP) is a 30 year-old family owned office supply and furniture company. The company’s outdated look and feel positioned LAOP as the “chair store,” despite selling a full range of office supplies, equipment and furniture. With the need to compete against big box competitors, LAOP needed a way to harness its unique brand differentiation, change its outdated image and attitude, and infuse its brand community with enthusiasm.
Tag Archives: differentiation
Local Advertising #FAIL
December 13, 2010 – 8:37 am
Local advertising is critical for B-to-C companies, but why do so many local companies tend to throw money away with their ads? You can immediately recognize a local commercial by the poor video and sound quality, but here is a list of other giveaways that label commercials as ‘local’ as well: No Plan – First [...]
Keeping Your Roots
July 30, 2010 – 8:45 am
One of the biggest complaints consumers have is that when a small company gets large and starts getting regional or national attention, the company sells their soul. You see this even more in the music industry when bands abandon their loyal, die hard fans and become commercial to sell more downloads & albums. Fans & [...]
Who Really Cares?
July 2, 2010 – 3:06 pm
Our Brand Constructor team went did it again – a great blog post about brand marketing. This time, the blog post is about how a company calls one of the day-to-day business process something special and then tries to differentiate themselves with it. Have you ever hear XYZ company says something like, “We’re the only [...]
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