This commercial caught be by surprise this past holiday weekend. I was watching a movie on Comedy Central and I thought it was a spoof like Saturday Night Live’s fake commercials. This time it was not a spoof. The commercial is of Vince Offer, better known as the Sham Wow Guy, rapping in the recent commercial for the Slap Chop. The rap is actually really good for a spoof and the remix was done by DJ Steve Porter of NewArt Miami from what I can find out. (He also did a remix of John McCain’s commercial too.) What surprised me is that Sham Wow and the Slap Chop are using the remixes as their commercials including cut up testimonials. It is definitely causing a buzz among my peers and on Facebook and Twitter, but does it reflect the quality and professionalism of the product? It is a gamble I guess those companies are willing to risk. I thought with the passing of notorious pitchman Billy Mayes, that the competition would get easier and need less risk to stand apart.

What do you think about the rap remixes? Does it generate positive word-of-mouth or buzz? Would you buy a product from them now?

Mastercard Priceless Commercial with Brand Icons

Mastercard touched our hearts with a charming continuation of their Priceless ad campaign with a gathering of the brands we all grew up with from childhood. We see the Morton Salt Girl touch the Pillsbury Dough Boys tummy and the Vlasic Pickles Stork chomping on a pickle while the Jolly Green Giant looks in through the window. Mr. Clean even does the dishes in the end of the ad.

This commercial shows the impact a brand identity can have on the buying public and the importance of consistency.

If you haven’t seen the commercial yet, you can view it at: http://www.priceless.com/us/personal/en/pricelesstv/