Louisiana Office Products (LAOP) is a 30 year-old family owned office supply and furniture company. The company’s outdated look and feel positioned LAOP as the “chair store,” despite selling a full range of office supplies, equipment and furniture. With the need to compete against big box competitors, LAOP needed a way to harness its unique brand differentiation, change its outdated image and attitude, and infuse its brand community with enthusiasm.
Tag Archives: branding
Logo Design – Generating the Idea
July 12, 2011 – 12:00 pm
Logo ideas usually come from a practical source such as a business plan, taking inspiration from the target audience and tangible attributes from the product or service being branded. Sometimes the original thought is a sketch by the client or their “artistic” 7-year-old family member. However, the best visual branding designs pull from many unseen [...]
Branding Down to the Core
September 28, 2010 – 8:36 am
Last month my wife & I spent a long weekend in New York City for our anniversary. It was a nice break from life, but I could not help get caught up in the branding & advertising surrounding Times Square. I’ve seen it on TV and in movies hundreds of times, but you do not [...]
5 Branding Secrets of Apple & Lady Gaga
January 18, 2010 – 6:35 pm
I recently found a great article on BNET.com that epitomizes building a brand community and how to cater to that community. The article entitled Five Branding Secrets of Lady Gaga & Apple, go through how the eccentric singer and the innovate computer company create their brands. 1) Cultivate a Fanatical Fan Base: Fans of either [...]
Brand Security
November 3, 2009 – 9:55 am
When you think security, what do you think of? Four out of five people I asked said “Brinks”. Guess what Brinks is doing? No, they’re not buying a stadium; they’re rebranding! I do not understand changing a powerful brand that has household name recognition. I flipped when I heard the Cingular brand was on it’s [...]
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