I recently found a great article on BNET.com that epitomizes building a brand community and how to cater to that community. The article entitled Five Branding Secrets of Lady Gaga & Apple, go through how the eccentric singer and the innovate computer company create their brands. 1) Cultivate a Fanatical Fan Base: Fans of either [...]
Tag Archives: branding
Brand Security
November 3, 2009 – 9:55 am
When you think security, what do you think of? I asked 5 people and 4 or 5 all said “Brinks”. Guess what Brinks is doing? No, they’re not buying a stadium; they’re rebranding! I do not understand changing a powerful brand that has household name recognition. I flipped when I heard the Cingular brand was [...]
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