One of the biggest complaints consumers have is that when a small company gets large and starts getting regional or national attention, the company sells their soul. You see this even more in the music industry when bands abandon their loyal, die hard fans and become commercial to sell more downloads & albums. Fans & [...]
Tag Archives: brand
Lies, Damn Lies, & Statistics
March 25, 2010 – 11:56 am
By now, just about everyone has read about Google’s big anti-censorship push in China and throughout the rest of the world. Net censorship is a huge deal. Not just for citizens of the free world, but for the less fortunate living under authoritarian regimes and dictatorships it means the difference between freedom and tyranny. Being [...]
A New Jack in the Box
March 10, 2009 – 3:42 pm
Jack in the Box, a national burger restaurant rarely found here in Louisiana, recently introduced their new logo by Duffy & Partners. (Old & new logos shown on the right). The new logo is definitely an update from the old balloon letters of yesteryear to the slick almost Web 2.0. A recent article on BNET [...]
A great BRAND ad.
March 4, 2009 – 9:10 am
Mastercard touched our hearts with a charming continuation of their Priceless ad campaign with a gathering of the brands we all grew up with from childhood. We see the Morton Salt Girl touch the Pillsbury Dough Boys tummy and the Vlasic Pickles Stork chomping on a pickle while the Jolly Green Giant looks in through [...]
It’s Snowing in New Orleans!
December 11, 2008 – 8:38 pm
As I’m sure this will be the subject of many New Orleanian bloggers today, it is in fact, snowing in New Orleans! But, this will not be a post about the snow in New Orleans; rather a craving I had for coffee while watching the snow fall. When my roommate woke me about the little [...]
Selling the Brand, not the Product
December 5, 2008 – 10:08 am
I walked in the living room last night and my wife was watching the Victoria’s Secret Fashion Show on TV. In true Victoria’s Secret fashion, the models were gorgeous, the background was beautiful and the production was perfect, but one thing stood out to me very quickly and continued throughout the program, they were not [...]
Your Relationship with Your Toothpaste
November 28, 2008 – 8:13 am
Many times when I talk to an audience about branding, I tell them they have a relationship with their toothpaste. After getting a few chuckles, I proceed to convince them about this metaphor and about brand loyalty. Every time you go to the store, you make a conscious effort of what you buy and in [...]
During Tough Times, Brand Community Matters
October 27, 2008 – 10:41 pm
By: Robert Folse, Executive Dir. of Brand Marketing Wow! Can the economic news out there get any more depressing? The bad news has become so oppressive and so prevailing that even businesses that are somewhat shielded from the macro-economic landscape have become concerned for their well-being in the near future. So, what is a hardworking [...]
Make My Brand Bigger
May 8, 2008 – 9:20 pm
You know it’s easier to just rip off the band-aid with a quick swipe so I’ll start with a statement that may hurt a bit – you’re logo is not your brand and you do not build your brand by making you logo bigger. Maybe you have heard of brand marketing and know the importance of [...]
Keepin’ It Real
February 13, 2008 – 8:46 pm
Why a logo redesign? Simply, things change. Times change. Fashion changes. Hopefully, your business has changed. Are things really the same now as they were when your business opened its doors? Doubtful, even if you have only been in business for a year or two. Think about it, twenty years ago you didn’t have email. [...]
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