Jack in the Box, a national burger restaurant rarely found here in Louisiana, recently introduced their new logo by Duffy & Partners. (Old & new logos shown on the right).
The new logo is definitely an update from the old balloon letters of yesteryear to the slick almost Web 2.0. A recent article on BNET contrasted [...]
Tag Archives: brand
A New Jack in the Box
March 10, 2009 – 3:42 pm
A great BRAND ad.
March 4, 2009 – 9:10 am
Mastercard touched our hearts with a charming continuation of their Priceless ad campaign with a gathering of the brands we all grew up with from childhood. We see the Morton Salt Girl touch the Pillsbury Dough Boys tummy and the Vlasic Pickles Stork chomping on a pickle while the Jolly Green Giant looks in through [...]
It’s Snowing in New Orleans!
December 11, 2008 – 8:38 pm
As I’m sure this will be the subject of many New Orleanian bloggers today, it is in fact, snowing in New Orleans!
But, this will not be a post about the snow in New Orleans; rather a craving I had for coffee while watching the snow fall. When my roommate woke me about the little white [...]
Selling the Brand, not the Product
December 5, 2008 – 10:08 am
I walked in the living room last night and my wife was watching the Victoria’s Secret Fashion Show on TV. In true Victoria’s Secret fashion, the models were gorgeous, the background was beautiful and the production was perfect, but one thing stood out to me very quickly and continued throughout the program, they were not [...]
Your Relationship with Your Toothpaste
November 28, 2008 – 8:13 am
Many times when I talk to an audience about branding, I tell them they have a relationship with their toothpaste. After getting a few chuckles, I proceed to convince them about this metaphor and about brand loyalty.
Every time you go to the store, you make a conscious effort of what you buy and in particular [...]
During Tough Times, Brand Community Matters
October 27, 2008 – 10:41 pm
By: Robert Folse, Executive Dir. of Brand Marketing
Wow! Can the economic news out there get any more depressing? The bad news has become so oppressive and so prevailing that even businesses that are somewhat shielded from the macro-economic landscape have become concerned for their well-being in the near future. So, what is a hardworking marketing-focused [...]
Make My Brand Bigger
May 8, 2008 – 9:20 pm
You know it’s easier to just rip off the band-aid with a quick swipe so I’ll start with a statement that may hurt a bit – you’re logo is not your brand and you do not build your brand by making you logo bigger.
Maybe you have heard of brand marketing and know the importance of developing [...]
Keepin’ It Real
February 13, 2008 – 8:46 pm
Why a logo redesign? Simply, things change. Times change. Fashion changes. Hopefully, your business has changed. Are things really the same now as they were when your business opened its doors? Doubtful, even if you have only been in business for a year or two. Think about it, twenty years ago you didn’t have email. [...]
Why Change a Good Brand?
January 11, 2008 – 5:07 pm
Leading up to the re-brand of our company this year, several people told me that they liked the old identity and they loved the old web site, so why would I want to change something that was successful? I shared my reasons for updating the Design the Planet brand with them, and I’d like to [...]
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