Many times when I talk to an audience about branding, I tell them they have a relationship with their toothpaste. After getting a few chuckles, I proceed to convince them about this metaphor and about brand loyalty. Every time you go to the store, you make a conscious effort of what you buy and in [...]
Tag Archives: Brand Marketing
It’s All About the Relationships
November 24, 2008 – 4:10 pm
We talk many times in branding and networking that it is more about the relationship than service, quality, delivery and even price. All those pieces make up the larger picture, the relationship. Clients and customers that have a relationship with your brand and not a transaction with your company will pay more, wait longer, put [...]
Design the Planet's Blog is proudly powered by WordPress
