Nacho Mama’s is a fun and festive restaurant that works hard to produce great food and good times, while keeping people coming back for more through their attention to flavor and hospitality. For a restaurant that’s used to being unique, Nacho Mama’s annual Cinco de Mayo celebrations weren’t standing out despite offering live bands, contests, and special prices.
Tag Archives: brand differentiation
Differentiate like U-Haul
May 2, 2011 – 5:11 pm
U-Haul moving trucks – fun or pure marketing genius? We’ve all seen them, they’re hard to miss on any road trip. You probably even look for them, trying to find the one from your hometown. I’ve even seen U-Haul trucks on Roadtrip Bingo games. Making people look for these fun, iconic trucks is only part [...]
Be the Best of Be the Cheapest
June 16, 2010 – 3:01 pm
Our construction marketing team at The Brand Constructors recently posted a great blog topic about being the best or being the cheapest. Check out the post about brand differentiation and value pricing.
5 Branding Secrets of Apple & Lady Gaga
January 18, 2010 – 6:35 pm
I recently found a great article on BNET.com that epitomizes building a brand community and how to cater to that community. The article entitled Five Branding Secrets of Lady Gaga & Apple, go through how the eccentric singer and the innovate computer company create their brands. 1) Cultivate a Fanatical Fan Base: Fans of either [...]
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