I recently found a great article on BNET.com that epitomizes building a brand community and how to cater to that community. The article entitled Five Branding Secrets of Lady Gaga & Apple, go through how the eccentric singer and the innovate computer company create their brands.
1) Cultivate a Fanatical Fan Base: Fans of either Lady [...]
Tag Archives: brand community
5 Branding Secrets of Apple & Lady Gaga
January 18, 2010 – 6:35 pm
During Tough Times, Brand Community Matters
October 27, 2008 – 10:41 pm
By: Robert Folse, Executive Dir. of Brand Marketing
Wow! Can the economic news out there get any more depressing? The bad news has become so oppressive and so prevailing that even businesses that are somewhat shielded from the macro-economic landscape have become concerned for their well-being in the near future. So, what is a hardworking marketing-focused [...]
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