I have no idea. After a successful branding of a waste management company that is as synonymous with black as UPS is with brown, the SDT Waste truck is now white. I am amazed, stunned, and baffled by this change. Living in the New Orleans post-Katrina has had it’s ups and downs, but won of [...]
Tag Archives: black
Why Did the Black Truck Turn White?
May 15, 2009 – 2:21 pm
By Design The Planet Team
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Posted in Brand Marketing, Planetary Thoughts
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Also tagged brand color, New Orleans, SDT Waste, UPS, white
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