When I first saw this giant ad at the local mall, I wondered why would you advertise Gatorade in the mall. The target demographics were way off. When you think of the typical mall shopper you have soccer moms, tweens, and teenage girls. The teenage guys at the mall are usually looking at the teenage [...]
Tag Archives: advertising
Wasted Marketing & App
July 13, 2009 – 10:10 am
If you drive around New Orleans, you have probably noticed a billboard for Oschner’s new ER website section included estimated waiting times – http://www.ochsner.org/now. Some of the billboards are strategically placed near competitors like on the elevated West Bank Expressway near West Jeff Hospital.
In my eyes as a consumer and a marketer, this is a [...]
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