Laura’s Candies is New Orleans’ oldest candy store and you’ve probably had a praline or two from their French Quarter store. This family-run company was in dire need of an update, but did not want to lose the credibility and recognition of their existing logo. We kept many of the elements from the older logo when designing the new logo including the extended “L”, the red color and text. The new logo works as a seal for the candy boxes (which we are in the process of redesigning as well).
Learn more about maintaining elements of a logo when updating the look-and-feel in one of our recent blog posts.