Design the Planet

Google’s Attack on Retail Businesses through Word of Mouth

New Orleans City Business posted an article yesterday that has the web development & business community in a tither. The article is about Google’s new Sidewiki.

This can be detrimental to small businesses because it will show user reviews in the sidebar while reviewing a business’ website. We all know an upset customer yells louder & harder than 100 happy customers. I use web comments & ratings when I’m researching a company, but I look where they are listed and actually read the comments with a grain of salt for credibility.

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