Sometimes when we quote a logo redesign or identity package update people are surprised – surprised at what a great logo can cost. I can explain until I’m blue in the face why you need a professionally designed logo and why you should find a company you admire to develop one (and pay them a reasonable sum of money to create one), but somehow people still doubt what a great logo is worth. So, to make my point another way, I’ll explain what a BAD Logo will cost you.
Category Archives: Planetary Thoughts
Logo Design – Generating the Idea
July 12, 2011 – 12:00 pm
Logo ideas usually come from a practical source such as a business plan, taking inspiration from the target audience and tangible attributes from the product or service being branded. Sometimes the original thought is a sketch by the client or their “artistic” 7-year-old family member. However, the best visual branding designs pull from many unseen [...]
The Creative Process from a Different Point of View
June 16, 2011 – 1:49 pm
Having an administrative background, I haven’t had a lot of opportunities to engage in the process that happens behind the scenes to create great design concepts. But, since coming to work for Design the Planet, I’ve had some first-hand experience at seeing the process in motion. It goes something like this: When we get a [...]
Cinco de Mama
May 6, 2011 – 4:48 pm
The Design the Planet family having a good time at Nacho Mama’s Cinco de Mama celebration!
Differentiate like U-Haul
May 2, 2011 – 5:11 pm
U-Haul moving trucks – fun or pure marketing genius? We’ve all seen them, they’re hard to miss on any road trip. You probably even look for them, trying to find the one from your hometown. I’ve even seen U-Haul trucks on Roadtrip Bingo games. Making people look for these fun, iconic trucks is only part [...]
Why you NEED a WordPress site.
April 5, 2011 – 2:35 pm
For the past year, Design the Planet has developed the vast majority of our websites using WordPress. For those of you who don’t know about WordPress, it’s a well-designed, powerful, open-source, client maintained content management system (CMS). Whew, that’s a mouthful! So what does that mean to you? Simple. WordPress allows front-end developers (that’s us!) [...]
Nacho Mama’s – Lent Special
March 30, 2011 – 5:00 pm
Nacho Mama’s Mexican Grill is a fun-loving restaurant that offers Mexican cuisine at three locations. A Mexican restaurant in the predominately Catholic city of New Orleans can take quite a hit during Lent when people don’t eat meat on Fridays. We developed a fun campaign promoting Nacho Mama’s seafood items as well as their meat [...]
GNO Inc. Mobile App
March 16, 2011 – 2:53 pm
GNO Inc. is the regional economic development agency serving the 10-parish Greater New Orleans region and is at the forefront of economic development initiatives for the area. The mobile app provides professional business data, information and rankings about why the New Orleans area is the perfect place to move a business. The GNO Inc. mobile [...]
Dots Diner
March 9, 2011 – 4:41 pm
Dots Diner is a well established New Orleans icon and is widely known for their “Not You Mama…” radio commercials (which you can play on the website). We developed the website to look as if Dot made it herself. The website showcases part of Dots’ mantra – Big Taste, Big Portions, and Big Value. Dot [...]
Touch Studios
March 6, 2011 – 9:57 am
Touch Studios is the mobile device and social media app sister company to Susco Solutions. Touch Studios website was developed in two phases to expedite the development process. The design shown on the right was a single holding page developed in less than 48 hours to coincide with the release of a prominent app. The [...]
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