Logo ideas usually come from a practical source such as a business plan, taking inspiration from the target audience and tangible attributes from the product or service being branded. Sometimes the original thought is a sketch by the client or their “artistic” 7-year-old family member. However, the best visual branding designs pull from many unseen [...]
Category Archives: Planetary Thoughts
The Creative Process from a Different Point of View
June 16, 2011 – 1:49 pm
Having an administrative background, I haven’t had a lot of opportunities to engage in the process that happens behind the scenes to create great design concepts. But, since coming to work for Design the Planet, I’ve had some first-hand experience at seeing the process in motion. It goes something like this: When we get a [...]
Differentiate like U-Haul
May 2, 2011 – 5:11 pm
U-Haul moving trucks – fun or pure marketing genius? We’ve all seen them, they’re hard to miss on any road trip. You probably even look for them, trying to find the one from your hometown. I’ve even seen U-Haul trucks on Roadtrip Bingo games. Making people look for these fun, iconic trucks is only part [...]
Why you NEED a WordPress site.
April 5, 2011 – 2:35 pm
For the past year, Design the Planet has developed the vast majority of our websites using WordPress. For those of you who don’t know about WordPress, it’s a well-designed, powerful, open-source, client maintained content management system (CMS). Whew, that’s a mouthful! So what does that mean to you? Simple. WordPress allows front-end developers (that’s us!) [...]
Today’s Google Doodle
February 8, 2011 – 12:58 pm
As you’ve undoubtedly seen, today’s Google Doodle is super cool! The interactive (lever on the right) Google logo honors Jules Verne—a science fiction writer—who gave us the Twenty Thousand Leagues Under the Sea and A Journey to the Center of the Earth. Although Twenty Thousand Leagues Under the Sea was before my time (1954), my [...]
Clever Ads
January 25, 2011 – 1:08 pm
I always get sidetracked when I run across an article with a load of clever ads. They’re such a nice change from the mundane ads vigorously trying to sell me something, or the ads that go unnoticed because they have no umph. Here are a few more-thoughtful ads that caught my eye from the article, [...]
Local Advertising #FAIL
December 13, 2010 – 8:37 am
Local advertising is critical for B-to-C companies, but why do so many local companies tend to throw money away with their ads? You can immediately recognize a local commercial by the poor video and sound quality, but here is a list of other giveaways that label commercials as ‘local’ as well: No Plan – First [...]
New Orleans Logos – The Bulldog
November 24, 2010 – 9:59 am
Graphically speaking, many designers would argue this is not the best logo, but as a patron of the pub this is probably the best logo for the task at hand. When I think of an image for a pub called “The Bulldog”, this is what comes to mind. The sign is a vintage wooden sign [...]
New Orleans Logos – New Orleans Saints
October 29, 2010 – 10:31 am
With football season in full force and all of the buzz around this weekend’s prime time Halloween game between our beloved New Orleans Saints versus the Pittsburgh Steelers along with the hulabaloo about ownership of “Who Dat”, we thought it was only fitting that we talked about the Saints fleur-de-leis logo. The Saints logo the [...]
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