Yesterday I was working with the marketing director for one of our clients & partner companies, Touch Studios, to update and upgrade their website. As we were working on moving pages around she admitted that she was a visual person (which I think all marketing & design people are) and that she printed out every [...]
Category Archives: Planetary Thoughts
Laughter – The Cheapest Medicine
January 25, 2012 – 8:30 am
At Design the Planet we understand that the long-term success of any brand is dependent on the clear minds and healthy bodies of the employees representing it. Good companies know that their employees are their brand and clients perceive them through the interaction and attitude of their employees. At Design the Planet we know that [...]
Search Engine Optimization 101
January 20, 2012 – 5:00 pm
Nowadays, getting to the top of the SERP (Search Engine Results Page) means that you need to earn it. Long gone are the days of tricking search engines, as they’ve grown better at detecting these tricks and their ranking algorithms are continually updated. If there is a trick that works today, it may not work [...]
Typography 101: Kerning and Leading
January 17, 2012 – 4:37 pm
Type designers use various tools to push text to an elevated level of design. This is a process that starts at simply typing letters on screen, then through adjustments with a trained eye, results in a perfectly crafted and thoughtful design that sometimes transcends mere typed language. Two measures of adjustments used in typography are [...]
3 Fonts You Should Never Use To Represent Your Brand
January 9, 2012 – 5:01 pm
With so many fonts to choose from, it can be a tedious task to find just the right font for a brand or branded document. There are different styles, characters, and variations to peruse, yet there are fonts that should never be used. Whether the font is being used for a logo or tagline, body [...]
Visitors from Afar (Florida)
October 21, 2011 – 8:50 am
Yesterday 42 students from the University of Florida visited Design the Planet as part of their tour New Orleans design firms. Over about an hour and a half, the Design the Planet team toured them through the office and showed the students some of our work, did some Q&A, and then lead them through a [...]
Lunch at Fresco Café and Pizzeria
September 2, 2011 – 3:01 pm
The team enjoyed a rainy day lunch at Fresco Café and Pizzeria Uptown near Tulane & Loyola University.
What a Bad Logo Will Cost You
July 18, 2011 – 8:54 am
Sometimes when we quote a logo redesign or identity package update people are surprised – surprised at what a great logo can cost. I can explain until I’m blue in the face why you need a professionally designed logo and why you should find a company you admire to develop one (and pay them a reasonable sum of money to create one), but somehow people still doubt what a great logo is worth. So, to make my point another way, I’ll explain what a BAD Logo will cost you.
Logo Design – Generating the Idea
July 12, 2011 – 12:00 pm
Logo ideas usually come from a practical source such as a business plan, taking inspiration from the target audience and tangible attributes from the product or service being branded. Sometimes the original thought is a sketch by the client or their “artistic” 7-year-old family member. However, the best visual branding designs pull from many unseen [...]
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