Copying an artist’s or designer’s work is one of the best exercises to learn design techniques. It is one of the most effective ways to learn such things as spacing, the way colors interact with each other, font design, etc. You are literally taking what an artist has become good at and having them teach [...]
Category Archives: logo design
Misguided Logo Typefaces
June 25, 2010 – 4:37 pm
Sometimes we, as designers, complain about the overuse of common themed fonts like Papyrus, Brush Script, and Comic Sans. We also complain about misusing the font such as the example below. A local store called Upscale Clothing uses Comic Sans as their logo. Why would a place describing themselves as upscale use a handwritten font? [...]
Redesigning a Logo
June 23, 2010 – 4:35 pm
When you are redesigning a logo that has been around for years, the goal is not to simply improve the design. A designer doesn’t want to alienate a client that is already familiar with the brand and do away with the brand recognition that the company has worked hard to amass over time. One of [...]
Greene Serene – Logo Design
June 18, 2010 – 10:20 am
Green Serene is a new eco-friendly retail store on the infamous Magazine Street. At the shop, you can find innovative and stylish designs made of 100% organic cotton and bamboo clothing, repurposed and recycled beauty products, and hand-made jewelry. Our goal was to develop an identity that represented the company’s mission and purpose with a [...]
Great Design Blog Resource
June 9, 2010 – 10:34 am
Abduzeedo: There are a lot of great design blogs out there, but if you have not heard of this blog, you should check it out and then subscribe. They post every day, often many times a day, and it always seems to be something unique. They have all sorts of articles for inspiration, they have [...]
Brand Security
November 3, 2009 – 9:55 am
When you think security, what do you think of? I asked 5 people and 4 or 5 all said “Brinks”. Guess what Brinks is doing? No, they’re not buying a stadium; they’re rebranding! I do not understand changing a powerful brand that has household name recognition. I flipped when I heard the Cingular brand was [...]
The Political Brand Adds Another Logo
March 11, 2009 – 4:20 pm
One of the all-time great political brands, Barrack Obama, adds another logo to its belt. Whether or not you agree with Obama or his spending plans, the decision to show results and bring more transparency to the government is noble and timely. Spending billions of dollars is scary, but seeing progress helps stomach that large [...]
A New Jack in the Box
March 10, 2009 – 3:42 pm
Jack in the Box, a national burger restaurant rarely found here in Louisiana, recently introduced their new logo by Duffy & Partners. (Old & new logos shown on the right). The new logo is definitely an update from the old balloon letters of yesteryear to the slick almost Web 2.0. A recent article on BNET [...]
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