Sometimes when we quote a logo redesign or identity package update people are surprised – surprised at what a great logo can cost. I can explain until I’m blue in the face why you need a professionally designed logo and why you should find a company you admire to develop one (and pay them a reasonable sum of money to create one), but somehow people still doubt what a great logo is worth. So, to make my point another way, I’ll explain what a BAD Logo will cost you.
Category Archives: logo design
Logo Design – Generating the Idea
July 12, 2011 – 12:00 pm
Logo ideas usually come from a practical source such as a business plan, taking inspiration from the target audience and tangible attributes from the product or service being branded. Sometimes the original thought is a sketch by the client or their “artistic” 7-year-old family member. However, the best visual branding designs pull from many unseen [...]
Going Back in Time
October 18, 2010 – 9:38 am
After the Gap fiasco a week ago, another company shows off their rebrand in the form of a logo design. DoubleTree has unveiled their new logo. I am fine with the new logo, I like the intertwined “D” and trees and the new brown look. According to the Brand Channel, the company said the new [...]
The Good, The Bad, & The Ugly
October 12, 2010 – 8:25 am
Not to say the original Gap logo was good, but it was iconic and well-recognized. Here at Design the Planet, we are not surprised that Gap ventured off to a new logo because their classic logo was getting a bit stale. We never thought they’d come up with something so generic and off-the-wall. (Actually, according [...]
Why Copying can be Great.
July 12, 2010 – 1:23 pm
Copying an artist’s or designer’s work is one of the best exercises to learn design techniques. It is one of the most effective ways to learn such things as spacing, the way colors interact with each other, font design, etc. You are literally taking what an artist has become good at and having them teach [...]
Misguided Logo Typefaces
June 25, 2010 – 4:37 pm
Sometimes we, as designers, complain about the overuse of common themed fonts like Papyrus, Brush Script, and Comic Sans. We also complain about misusing the font such as the example below. A local store called Upscale Clothing uses Comic Sans as their logo. Why would a place describing themselves as upscale use a handwritten font? [...]
Redesigning a Logo
June 23, 2010 – 4:35 pm
When you are redesigning a logo that has been around for years, the goal is not to simply improve the design. A designer doesn’t want to alienate a client that is already familiar with the brand and do away with the brand recognition that the company has worked hard to amass over time. One of [...]
Greene Serene – Logo Design
June 18, 2010 – 10:20 am
Green Serene is a new eco-friendly retail store on the famous Magazine Street. At the shop, you can find innovative and stylish designs made of 100% organic cotton and bamboo clothing, repurposed and recycled beauty products, and hand-made jewelry. Our goal was to develop an identity that represented the company’s mission and purpose with a [...]
Great Design Blog Resource
June 9, 2010 – 10:34 am
Abduzeedo: There are a lot of great design blogs out there, but if you have not heard of this blog, you should check it out and then subscribe. They post every day, often many times a day, and it always seems to be something unique. They have all sorts of articles for inspiration, they have [...]
Brand Security
November 3, 2009 – 9:55 am
When you think security, what do you think of? Four out of five people I asked said “Brinks”. Guess what Brinks is doing? No, they’re not buying a stadium; they’re rebranding! I do not understand changing a powerful brand that has household name recognition. I flipped when I heard the Cingular brand was on it’s [...]
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