When you think security, what do you think of? I asked 5 people and 4 or 5 all said “Brinks”.
Guess what Brinks is doing? No, they’re not buying a stadium; they’re rebranding! I do not understand changing a powerful brand that has household name recognition. I flipped when I heard the Cingular brand was on [...]
Category Archives: logo design
Brand Security
November 3, 2009 – 9:55 am
The Political Brand Adds Another Logo
March 11, 2009 – 4:20 pm
One of the all-time great political brands, Barrack Obama, adds another logo to its belt. Whether or not you agree with Obama or his spending plans, the decision to show results and bring more transparency to the government is noble and timely. Spending billions of dollars is scary, but seeing progress helps stomach that large [...]
A New Jack in the Box
March 10, 2009 – 3:42 pm
Jack in the Box, a national burger restaurant rarely found here in Louisiana, recently introduced their new logo by Duffy & Partners. (Old & new logos shown on the right).
The new logo is definitely an update from the old balloon letters of yesteryear to the slick almost Web 2.0. A recent article on BNET contrasted [...]
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