Have you ever doubted the power of digital media or underestimated the impact of Apple’s iPod? This number may surprise you, in the coming weeks Apple’s iTunes will sell it’s 10 billionth download (that with a “b” meaning – 10,000,000,000)!
Be the lucky downloader and you could win a $10,000 iTunes Gift Card! As of a [...]
When I first saw this giant ad at the local mall, I wondered why would you advertise Gatorade in the mall. The target demographics were way off. When you think of the typical mall shopper you have soccer moms, tweens, and teenage girls. The teenage guys at the mall are usually looking at the teenage [...]
ESPN.com put it best, “Who Dat in the Super Bowl?”.
Believe it or not, the New Orleans Saints are in the Super Bowl. Oddly enough, they’re facing New Orleanians QB Peyton Manning & WR Reggie Wayne. Many believed the Saints would never make it to the big game. In fact, WWL’s sports legend, Jim Henderson, called [...]
I recently found a great article on BNET.com that epitomizes building a brand community and how to cater to that community. The article entitled Five Branding Secrets of Lady Gaga & Apple, go through how the eccentric singer and the innovate computer company create their brands.
1) Cultivate a Fanatical Fan Base: Fans of either Lady [...]
We are all wowed by great images. We buy photo books, look at pictures of the year in review, and send postcards of outstanding photographs. The old saying is that a picture says a thousand words and it is so true.
Many times clients and even designers forget the importance of good photography. Personally, I’ve seen [...]
This commercial caught be by surprise this past holiday weekend. I was watching a movie on Comedy Central and I thought it was a spoof like Saturday Night Live’s fake commercials. This time it was not a spoof. The commercial is of Vince Offer, better known as the Sham Wow Guy, rapping in the recent [...]
I thought we’d share the Holiday Cheer by taking a picture of our door with the Christmas Cards that we’ve received this year. We’ve received fun ones, serious one, cards branded, and some New Orleans and Saints cards too. Enjoy!
I just got back from a long vacation in New York City. One of the things I love about New York is that since it’s such a huge market, large companies are always willing to try innovative marketing techniques to entice us consumers to buy.
One of the best places to see these advertisements is in [...]
A friend of Design the Planet sent us this joke that talked about direct marketing and we thought you’d enjoy it:
A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read ‘BEST DEALS.’
He was horrified when another competitor opened up on his [...]
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