I recently wrote a post about a topic I’ve been thinking about for quite some time on our Construction Marketing division, The Brand Constructors‘, blog about the answer to the recession is simply – Domination. The post entitled, The Answer to the Recession, goes into detail on how and why a company should maximize their [...]
Category Archives: Brand Marketing
Keeping Your Roots
July 30, 2010 – 8:45 am
One of the biggest complaints consumers have is that when a small company gets large and starts getting regional or national attention, the company sells their soul. You see this even more in the music industry when bands abandon their loyal, die hard fans and become commercial to sell more downloads & albums. Fans & [...]
Who Really Cares?
July 2, 2010 – 3:06 pm
Our Brand Constructor team went did it again – a great blog post about brand marketing. This time, the blog post is about how a company calls one of the day-to-day business process something special and then tries to differentiate themselves with it. Have you ever hear XYZ company says something like, “We’re the only [...]
Misguided Logo Typefaces
June 25, 2010 – 4:37 pm
Sometimes we, as designers, complain about the overuse of common themed fonts like Papyrus, Brush Script, and Comic Sans. We also complain about misusing the font such as the example below. A local store called Upscale Clothing uses Comic Sans as their logo. Why would a place describing themselves as upscale use a handwritten font? [...]
Redesigning a Logo
June 23, 2010 – 4:35 pm
When you are redesigning a logo that has been around for years, the goal is not to simply improve the design. A designer doesn’t want to alienate a client that is already familiar with the brand and do away with the brand recognition that the company has worked hard to amass over time. One of [...]
How We Save Franchises or Multi-Location Companies a Boatload of Money – and produce better marketing results!
June 21, 2010 – 10:01 am
We work with several franchises and companies that have two or more locations. Some companies, when they find us, are looking for a Marketing Partner while sometimes a single location will contact us about a single marketing issue – either way once they understand how we can help them (info below) – we save them [...]
Lucy’s Retired Surfers Bar & Restaurant – Email Branding
June 18, 2010 – 10:24 am
Lucy’s Retired Surfer Bar & Restaurant is a great place to go for a drink and a bite to eat, but how do you know what is today’s special? As part of their branding and communication pieces, Design the Planet developed a weekly email for the restaurant’s two locations to update their customers about what’s [...]
Be the Best of Be the Cheapest
June 16, 2010 – 3:01 pm
Our construction marketing team at The Brand Constructors recently posted a great blog topic about being the best or being the cheapest. Check out the post about brand differentiation and value pricing.
Parisian Keyword Search
February 9, 2010 – 5:57 pm
Google is a household name; has been for some time now. We’ve even turned “google” into a verb for “searching online” – “Just Google it!” Most people are surprised to find out that Google has never aired a single commercial for their popular search engine. Their first ad ever aired during Super Bowl 44 (that’s [...]
Happy Birthday Facebook!
February 4, 2010 – 3:45 pm
It’s hard to believe that Facebook is just 6 years old. Where were we before anyone ever heard of Facebook or MySpace? (It’s okay, I hardly remember as well.) I hope you enjoy Facebook and other possibly other social media avenues to reach out to old friends, disconnected family members and even your spouse, but [...]
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