Google is a household name; has been for some time now. We’ve even turned “google” into a verb for “searching online” – “Just Google it!” Most people are surprised to find out that Google has never aired a single commercial for their popular search engine.
Their first ad ever aired during Super Bowl 44 (that’s in [...]
Category Archives: Brand Marketing
Parisian Keyword Search
February 9, 2010 – 5:57 pm
Happy Birthday Facebook!
February 4, 2010 – 3:45 pm
It’s hard to believe that Facebook is just 6 years old. Where were we before anyone ever heard of Facebook or MySpace? (It’s okay, I hardly remember as well.)
I hope you enjoy Facebook and other possibly other social media avenues to reach out to old friends, disconnected family members and even your spouse, but if [...]
Doing Business with People You Like?
February 2, 2010 – 5:43 pm
Our construction design & marketing division, the Brand Constructors, recently wrote a blog post that we thought you’d enjoy. It is about doing business with people you enjoy working with and how one of their clients strives for better customer service even on public, lowest-bidder construction projects.
Think about it, you do business with vendors you [...]
5 Branding Secrets of Apple & Lady Gaga
January 18, 2010 – 6:35 pm
I recently found a great article on BNET.com that epitomizes building a brand community and how to cater to that community. The article entitled Five Branding Secrets of Lady Gaga & Apple, go through how the eccentric singer and the innovate computer company create their brands.
1) Cultivate a Fanatical Fan Base: Fans of either Lady [...]
How to Hire a Web Design Firm (part 2)
December 10, 2009 – 7:51 pm
We left off on the original post about about this great article “How to Hire a Web Design Firm” (original article) at number 5 (read part 1).
5 ) How will you incorporate search engine optimization principles into my site?
This question is vitally important for your website, especially if you are a new business or in [...]
Times Square Ads, a Short Review.
December 7, 2009 – 3:25 pm
I just got back from a long vacation in New York City. One of the things I love about New York is that since it’s such a huge market, large companies are always willing to try innovative marketing techniques to entice us consumers to buy.
One of the best places to see these advertisements is in [...]
How to Hire A Web Design Firm (Part 1)
November 24, 2009 – 1:04 pm
My colleague sent me a wonderful article about hiring a web design firm that debunked the myth that everyone can design websites and proved that generally, you get what you pay for. I understand that we are in the business of designing websites and that there is competition out there. This competition is good and [...]
Brand Security
November 3, 2009 – 9:55 am
When you think security, what do you think of? I asked 5 people and 4 or 5 all said “Brinks”.
Guess what Brinks is doing? No, they’re not buying a stadium; they’re rebranding! I do not understand changing a powerful brand that has household name recognition. I flipped when I heard the Cingular brand was on [...]
Holiday Branding
October 30, 2009 – 11:18 am
Halloween has been rebranded, much like Christmas and Easter, to a day of fun and mischief. Halloween has roots in Gaelic festivals from Ireland where participants would celebrate the change from the “lighter half” of the year to the “darker half” much like a New Year’s celebration. The event incorporated elements from the festival of [...]
Why Blog
August 26, 2009 – 3:43 pm
We recently wrote a post on our construction division’s blog, The Brand Constructors, that we thought you’d enjoy. It is about why you would want to blog. Check it out at: http://brandsunderconstruction.com/blog/?p=13
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