With so many fonts to choose from, it can be a tedious task to find just the right font for a brand or branded document. There are different styles, characters, and variations to peruse, yet there are fonts that should never be used. Whether the font is being used for a logo or tagline, body [...]
Category Archives: Brand Marketing
What a Bad Logo Will Cost You
July 18, 2011 – 8:54 am
Sometimes when we quote a logo redesign or identity package update people are surprised – surprised at what a great logo can cost. I can explain until I’m blue in the face why you need a professionally designed logo and why you should find a company you admire to develop one (and pay them a reasonable sum of money to create one), but somehow people still doubt what a great logo is worth. So, to make my point another way, I’ll explain what a BAD Logo will cost you.
Logo Design – Generating the Idea
July 12, 2011 – 12:00 pm
Logo ideas usually come from a practical source such as a business plan, taking inspiration from the target audience and tangible attributes from the product or service being branded. Sometimes the original thought is a sketch by the client or their “artistic” 7-year-old family member. However, the best visual branding designs pull from many unseen [...]
Differentiate like U-Haul
May 2, 2011 – 5:11 pm
U-Haul moving trucks – fun or pure marketing genius? We’ve all seen them, they’re hard to miss on any road trip. You probably even look for them, trying to find the one from your hometown. I’ve even seen U-Haul trucks on Roadtrip Bingo games. Making people look for these fun, iconic trucks is only part [...]
Local Advertising #FAIL
December 13, 2010 – 8:37 am
Local advertising is critical for B-to-C companies, but why do so many local companies tend to throw money away with their ads? You can immediately recognize a local commercial by the poor video and sound quality, but here is a list of other giveaways that label commercials as ‘local’ as well: No Plan – First [...]
Going Back in Time
October 18, 2010 – 9:38 am
After the Gap fiasco a week ago, another company shows off their rebrand in the form of a logo design. DoubleTree has unveiled their new logo. I am fine with the new logo, I like the intertwined “D” and trees and the new brown look. According to the Brand Channel, the company said the new [...]
The Good, The Bad, & The Ugly
October 12, 2010 – 8:25 am
Not to say the original Gap logo was good, but it was iconic and well-recognized. Here at Design the Planet, we are not surprised that Gap ventured off to a new logo because their classic logo was getting a bit stale. We never thought they’d come up with something so generic and off-the-wall. (Actually, according [...]
Sesame Street Has Some Fun
October 12, 2010 – 8:15 am
This is too funny. Instead of SNL doing a parody of the Old Spice Guy, Groover on Sesame Street does the parody. If you haven’t seen it yet, watch the Old Spice commercial first. It’s awesome how Sesame Street made it their own and how it is funny for both adults and kids.
Branding Down to the Core
September 28, 2010 – 8:36 am
Last month my wife & I spent a long weekend in New York City for our anniversary. It was a nice break from life, but I could not help get caught up in the branding & advertising surrounding Times Square. I’ve seen it on TV and in movies hundreds of times, but you do not [...]
Closing Your Doors
September 16, 2010 – 8:23 am
A couple of years ago at the beginning of the Recession, I met with a young business owner that opened up a boutique kitchen store and high-end mattress store. The kitchen store sold everything from a $10 spatula to a $35,000+ wine vault. The mattress store had a different approach to selling mattress which I [...]
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