The Saints have won the Super Bowl, but that is not the glimpse that I am referring to in this post. As part of the celebration, WWLTV.com posted headlines from newspapers & websites from around the world. Notice, I said headlines from websites. Of the 43 headlines, about one-third of them were from websites. This [...]
Category Archives: Advertising/Marketing
Ad Placement is Everything
January 28, 2010 – 11:25 am
When I first saw this giant ad at the local mall, I wondered why would you advertise Gatorade in the mall. The target demographics were way off. When you think of the typical mall shopper you have soccer moms, tweens, and teenage girls. The teenage guys at the mall are usually looking at the teenage [...]
The Power of Imagery
January 5, 2010 – 12:01 pm
We are all wowed by great images. We buy photo books, look at pictures of the year in review, and send postcards of outstanding photographs. The old saying is that a picture says a thousand words and it is so true. Many times clients and even designers forget the importance of good photography. Personally, I’ve [...]
What The…
December 29, 2009 – 10:47 am
This commercial caught be by surprise this past holiday weekend. I was watching a movie on Comedy Central and I thought it was a spoof like Saturday Night Live’s fake commercials. This time it was not a spoof. The commercial is of Vince Offer, better known as the Sham Wow Guy, rapping in the recent [...]
Times Square Ads, a Short Review.
December 7, 2009 – 3:25 pm
I just got back from a long vacation in New York City. One of the things I love about New York is that since it’s such a huge market, large companies are always willing to try innovative marketing techniques to entice us consumers to buy. One of the best places to see these advertisements is [...]
Wasted Marketing & App
July 13, 2009 – 10:10 am
If you drive around New Orleans, you have probably noticed a billboard for Oschner’s new ER website section included estimated waiting times – http://www.ochsner.org/now. Some of the billboards are strategically placed near competitors like on the elevated West Bank Expressway near West Jeff Hospital. In my eyes as a consumer and a marketer, this is [...]
We Don’t Need a Web Site! Not for what we do!
July 1, 2009 – 10:58 am
I can’t tell you how many times I heard this in the late 90′s “We don’t need a web site!” – I thought it would go away but somehow I still hear it at least once a month. My simple answer is that if you are in business you better have a web site – [...]
A great BRAND ad.
March 4, 2009 – 9:10 am
Mastercard touched our hearts with a charming continuation of their Priceless ad campaign with a gathering of the brands we all grew up with from childhood. We see the Morton Salt Girl touch the Pillsbury Dough Boys tummy and the Vlasic Pickles Stork chomping on a pickle while the Jolly Green Giant looks in through [...]
Web Content Redoux
November 20, 2008 – 6:10 pm
It’s that time of year! The Holidays are quickly approaching, and businesses need to get their customers’ attention in the most efficient way. So, smart entrepreneurs are refreshing their web content! PUSH THE REFRESH BUTTON!! Quick!! Do it before the “window” closes! Really, you can’t miss the end-of-the-year update event. Why you ask? Because, right now your customers [...]
The 3-Lettered Monster
May 15, 2008 – 9:24 pm
ABC – what does it mean? I don’t know. What about another one; MLO? Another clueless answer. CVS? Strike three Why do companies name themselves three lettered acronyms? Maybe they do this to make graphic designers’ job harder or maybe it is to confuse consumers. Unless you have a brand that is a household name [...]
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