I recently wrote a post about a topic I’ve been thinking about for quite some time on our Construction Marketing division, The Brand Constructors‘, blog about the answer to the recession is simply – Domination. The post entitled, The Answer to the Recession, goes into detail on how and why a company should maximize their [...]
Category Archives: Advertising/Marketing
A Great Cross-Media Promotion
August 20, 2010 – 9:14 am
A couple of months ago, I noticed the Luzianne Iced Tea billboard on my way home from work. A few days later, I heard a promotion on the radio station, B97, to keep an eye our for the billboards. Later, the radio DJ started giving clues and listeners had to guess the location of the [...]
Who Really Cares?
July 2, 2010 – 3:06 pm
Our Brand Constructor team went did it again – a great blog post about brand marketing. This time, the blog post is about how a company calls one of the day-to-day business process something special and then tries to differentiate themselves with it. Have you ever hear XYZ company says something like, “We’re the only [...]
Misguided Logo Typefaces
June 25, 2010 – 4:37 pm
Sometimes we, as designers, complain about the overuse of common themed fonts like Papyrus, Brush Script, and Comic Sans. We also complain about misusing the font such as the example below. A local store called Upscale Clothing uses Comic Sans as their logo. Why would a place describing themselves as upscale use a handwritten font? [...]
How We Save Franchises or Multi-Location Companies a Boatload of Money – and produce better marketing results!
June 21, 2010 – 10:01 am
We work with several franchises and companies that have two or more locations. Some companies, when they find us, are looking for a Marketing Partner while sometimes a single location will contact us about a single marketing issue – either way once they understand how we can help them (info below) – we save them [...]
Rotary International Convention 2011
June 18, 2010 – 10:13 am
Design the Planet has worked with the West Bank Rotary Club for over 8 years and their international convention is coming to New Orleans in 2011. The website is the main communication tool for the organizers because of the shear number of Rotarians needing the information from around the world. Our team has also added [...]
Be the Best of Be the Cheapest
June 16, 2010 – 3:01 pm
Our construction marketing team at The Brand Constructors recently posted a great blog topic about being the best or being the cheapest. Check out the post about brand differentiation and value pricing.
An Internet Showdown!
April 5, 2010 – 3:35 pm
In case you haven’t been keeping up with the tech news over the last few months, Google and Apple have been duking it out over the direction they see the web heading. It seems that Apple is more and more interested in determining how content will flow through its tubes. It claims that Adobe’s Flash [...]
Keeping up with the Joneses
March 22, 2010 – 4:28 pm
Here at Design the Planet we take pride in being ahead of the curve when it comes to emerging web technologies. It’s important for a few reasons. It helps us stay current and viable. Since we keep current, we can continue to grow by gaining big name clients and clients that are looking for a [...]
Parisian Keyword Search
February 9, 2010 – 5:57 pm
Google is a household name; has been for some time now. We’ve even turned “google” into a verb for “searching online” – “Just Google it!” Most people are surprised to find out that Google has never aired a single commercial for their popular search engine. Their first ad ever aired during Super Bowl 44 (that’s [...]
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