This past weekend marks another year when companies pay boocoos of money for spots to advertise during the Super Bowl, but it was also the first year the NFL has offered free, live-streaming of the game online or via mobile phone. Live Streaming I only watched a small portion of the game, but I did [...]
Category Archives: Advertising/Marketing
Differentiate like U-Haul
May 2, 2011 – 5:11 pm
U-Haul moving trucks – fun or pure marketing genius? We’ve all seen them, they’re hard to miss on any road trip. You probably even look for them, trying to find the one from your hometown. I’ve even seen U-Haul trucks on Roadtrip Bingo games. Making people look for these fun, iconic trucks is only part [...]
Clever Ads
January 25, 2011 – 1:08 pm
I always get sidetracked when I run across an article with a load of clever ads. They’re such a nice change from the mundane ads vigorously trying to sell me something, or the ads that go unnoticed because they have no umph. Here are a few more-thoughtful ads that caught my eye from the article, [...]
Local Advertising #FAIL
December 13, 2010 – 8:37 am
Local advertising is critical for B-to-C companies, but why do so many local companies tend to throw money away with their ads? You can immediately recognize a local commercial by the poor video and sound quality, but here is a list of other giveaways that label commercials as ‘local’ as well: No Plan – First [...]
The Good, The Bad, & The Ugly
October 12, 2010 – 8:25 am
Not to say the original Gap logo was good, but it was iconic and well-recognized. Here at Design the Planet, we are not surprised that Gap ventured off to a new logo because their classic logo was getting a bit stale. We never thought they’d come up with something so generic and off-the-wall. (Actually, according [...]
Sesame Street Has Some Fun
October 12, 2010 – 8:15 am
This is too funny. Instead of SNL doing a parody of the Old Spice Guy, Groover on Sesame Street does the parody. If you haven’t seen it yet, watch the Old Spice commercial first. It’s awesome how Sesame Street made it their own and how it is funny for both adults and kids.
Show UPS Some Love
October 6, 2010 – 11:00 am
Whether you think it’s good or bad, you can’t help but stop and watch. I can easily see something like this in New Orleans near Jackson Square to go with the array of street performers already there. Well done UPS. Show your brand some love!
Politics of Design
October 5, 2010 – 9:56 am
It’s that time of year. Autumn leaves blanket street corners that begin to display the haphazard decor of red, white, blue, yellow, and dark green regional elections yard signs. We see it too often, in too much quantity. Eventually, the corrugated plastic flags on wire syndicates become white noise in front of our eyes. Eventually, [...]
New & Old Technology
October 1, 2010 – 4:04 pm
I was perusing USA Today on my iPhone last night and I read two headlines and subsequent articles that peaked my interest – Google Street View available on all continents and Serialized novel delivered by an app. These two titles got me thinking about how technology has brought some things back and how it sometimes [...]
Branding Down to the Core
September 28, 2010 – 8:36 am
Last month my wife & I spent a long weekend in New York City for our anniversary. It was a nice break from life, but I could not help get caught up in the branding & advertising surrounding Times Square. I’ve seen it on TV and in movies hundreds of times, but you do not [...]
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