Comments on: Brand Security http://www.designtheplanet.com/blog/brand-security/ Tue, 07 Feb 2012 22:07:20 +0000 hourly 1 http://wordpress.org/?v=3.0 By: admin http://www.designtheplanet.com/blog/brand-security/comment-page-1/#comment-342 admin Tue, 03 Nov 2009 17:24:16 +0000 http://www.designtheplanet.com/blog/?p=316#comment-342 I agree the new mark is more comforting, but I disagree with the name change. I agree the new mark is more comforting, but I disagree with the name change.

]]> By: Ryan http://www.designtheplanet.com/blog/brand-security/comment-page-1/#comment-341 Ryan Tue, 03 Nov 2009 16:51:17 +0000 http://www.designtheplanet.com/blog/?p=316#comment-341 I like the new mark. It's softer and more comforting - less harsh than the existing logo. I like the new mark. It’s softer and more comforting – less harsh than the existing logo.

]]> By: Jeremy http://www.designtheplanet.com/blog/brand-security/comment-page-1/#comment-339 Jeremy Tue, 03 Nov 2009 16:21:47 +0000 http://www.designtheplanet.com/blog/?p=316#comment-339 I've also thought the same about Pepsi's rebranding. And for what? Personally I think their new logo is terrible. And why would you change a brand that's been around for over 100 yrs? I don't think Coke would ever think of rebranding. Coke's logo has changed little since they started in 1886. You can look at a Coca Cola ad from the 1920s and it looks virtually the same as it does today. I think it adds brand strength, but what do I know? It did seem to work for Walmart. I’ve also thought the same about Pepsi’s rebranding. And for what? Personally I think their new logo is terrible. And why would you change a brand that’s been around for over 100 yrs?

I don’t think Coke would ever think of rebranding. Coke’s logo has changed little since they started in 1886. You can look at a Coca Cola ad from the 1920s and it looks virtually the same as it does today. I think it adds brand strength, but what do I know?

It did seem to work for Walmart.

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